Learn about UB's brand strategy and how to use it to promote the School of Engineering and Applied Sciences.

Services & Resources

Explore services and resources available to SEAS employees, including technical support and student volunteers.

Diversity & Inclusion

Learn about inclusive hiring, become an LSAMP mentor or volunteer with Science is Elementary.

True Blue isn’t just a color; it’s a spirit. It’s an invitation to you, and to the entire UB community, to show our pride and celebrate our common connection. It highlights the ways that students, faculty, staff and alumni personify UB every day—in the classroom and in the community, on the field and in the stands, here on campus and in places around the world. 🤘

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This is what it means to be #UBTrueBlue.

Staff News

  • UB welcomes 154 new faculty

    The group is believed to be the largest cohort of new faculty at UB since the university joined SUNY in the 1960s.

  • SUNY chancellor touts UB as national leader in AI

    The visit to UB also kicked off a discussion series on harnessing AI for the public good. 

  • Leaving everything behind for the UB dream

    “Green” athlete and world-traveler Ambre Amat says coming to UB was the “scariest and most exciting decision” she has ever made.

  • The power of AI

    Artificial intelligence expert Jinjun Xiong talks to UBNow about the impact of AI on research now and in the future, and how it will affect health care.