Learn about UB's brand strategy and how to use it to promote the School of Engineering and Applied Sciences.

Services & Resources

Explore services and resources available to SEAS employees, including technical support and student volunteers.

Diversity & Inclusion

Learn about inclusive hiring, become an LSAMP mentor or volunteer with Science is Elementary.

True Blue isn’t just a color; it’s a spirit. It’s an invitation to you, and to the entire UB community, to show our pride and celebrate our common connection. It highlights the ways that students, faculty, staff and alumni personify UB every day—in the classroom and in the community, on the field and in the stands, here on campus and in places around the world. 🤘

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This is what it means to be #UBTrueBlue.

Staff News

  • Total eclipse steals UB’s heart

    It wasn’t quite the show we were hoping for. But in the end, most had to agree that it was truly an amazing experience.

  • UB is ready to lead in AI for social good

    Senate Majority Leader Chuck Schumer and NSF Director Sethuraman Panchanathan opened the National AI Institute for Exceptional Education.

  • UB SEDS to launch weather balloon for eclipse

    The balloon, to be launched 80,000 feet into the air, will provide footage from an attached 360-degree GoPro camera.

  • Elected officials, UB leadership gather to tout Empire AI

    The proposed statewide consortium aims to put New York State at the forefront of responsible artificial intelligence innovation.

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