Learn about UB's brand strategy and how to use it to promote the School of Engineering and Applied Sciences. Some commonly used information and custom SEAS content is included here. For comprehensive information about the brand, please visit the Identity and Brand website.

Discover our message map, color strategy, digital guidelines as well as brand and environmental guidelines.
Find the tools, templates and collateral resources you need to get our messages across.
The UB academic brand uses several important marks, including our logo. Each has a specific role in representing the university.
One of the important outcomes of the university’s recent brand launch is consensus on the name of our university. There has been much inconsistency in the past, which has caused confusion and impacted our reputation.
Find guidelines for creating and submitting digital signage content that can be displayed on monitors around the School of Engineering and Applied Sciences.
Learn about the roles and permissions in UB's Content Management System (CMS) and request to add or change access to the system.
Each month, UB CMS users from various departments, centers and offices within the School of Engineering and Applied Sciences meet to discuss best practices. 
Purchasing officially licensed UB merchandise can be a great way to celebrate school spirit and promote the UB brand. Learn how to use UB's name, logos or lockups on merchandise and obtain the proper approval for your products.
Photography requests should be made at least two weeks in advance. All requests are subject to approval by the SEAS Office of Communications.