Measuring Engagement in Social Media Platforms

Social Media Icons.

Engagement capacity is a metric that serves to measure the ability of online platform users to engage each other in communication on the platform. 

Professor Alexander Nikolaev summarizes the paper "Engagement Capacity and Engaging Team Formation for Reach Maximization of Online Social Media Platforms" presented at the 22nd ACM SIGKDD 2016 Conference on Knowledge Discovery & Data Mining.

Download paper here