The creation of new lockups must be coordinated through the SEAS Office of Communications, in collaboration with University Communications. Academic departments, offices, centers, and institutes are eligible for new or updated sub-brand lockups. 

Other entities, including programs and research labs, are encouraged to use existing, relevant sub-brand lockups. Academic degree programs, buildings and spaces are ineligible for a lockup. A new lockup may be approved for an entity within a department, office, center, or institute if it meets all the following criteria:

1. Permanence: The entity has an ongoing, stable presence within the university’s organizational structure. It is not a temporary initiative, project, or grant-funded effort with a defined end date. The entity’s existence and operation are not dependent on the employment of a single faculty member, and the entity would not dissolve upon the faculty member’s departure.
2. Public Facing: The entity engages regularly with audiences outside the university (e.g., community collaborators, industry partners, prospective students, or the general public). Internal entities that primarily serve faculty, staff, or students should use an existing, relevant sub-brand lockup.
3. Unique Identity: The entity’s function and areas of focus are highly distinct from the broader efforts of its unit. Its work cannot be clearly communicated with an existing sub-brand lockup.

Unauthorized creation or modification of lockups, logos, or marks are not permitted.