University at Buffalo (UB) 
School of Engineering
and Applied Sciences Intranet
School of Engineeringand Applied Sciences Intranet
Internal Resources for SEAS Faculty and Staff
Social Media
The SEAS Communications Office leads school-wide social media initiatives and provides guidance and support to our departments and units.
Getting Started
Social media requires strategy. As you build out your strategy, you should consider the following:
- Whether the UB SEAS accounts, or another account in SEAS, already provides similar content. Partnering with an existing account, rather than creating a new one, may help you reach more people with less effort by leveraging their established follower base
- Whether you have both the content and time to maintain a channel.
- Where your audience expects to find your social media content
- What types of content you expect to share
The SEAS Office of Communications can help you answer these questions.
Any social media account speaking on behalf of the University at Buffalo, any of its units or departments, or those administered or managed by university staff to conduct university business are considered official UB accounts.
Official accounts must complete and submit a social media account strategy to the SEAS Communications office.
Refer to the UB Social page for guidance, best practices and for planning when issues occur.
Account owners or managers of official social media accounts should coordinate with their unit's social media lead to determine overall strategy, issues management and participation/collaboration in university initiatives. All account owners or managers must:
- Provide their Unit Social Media Lead with an up-to-date name and contact information of the dedicated account owner.
- Students cannot be account owners.
- Account owners should also designate a back-up, as appropriate.
- Provide their Unit Social Media Lead with all login credentials.
- Delete or decommission accounts that are inactive or no longer needed/utilized.
Share your stories in SEAS
Would you like to highlight a student or faculty achievement, or promote research happening in your area? The UB SEAS channels share the stories of our engineering and applied sciences community.
Simply provide the details and we work with you to get the word out across our channels.