Our new identity provides a framework to convey UB’s distinctiveness and helps us align all of our schools and institutions under one official name. This message map acts as a guide for SEAS faculty and staff. It shows how we in the School of Engineering and Applied Sciences can tell our unique story, while continuing to align with the university's brand attributes.
It is important to use university fonts whenever possible. However, our brand fonts may not always be available for use in Word documents, PowerPoint presentations and other digital applications.
To substitute Sofia Pro or Arial in Prezi, try Arimo.
To substitute More Pro or Georgia in Prezi, try Heuristica.
The School of Engineering and Applied Sciences (SEAS) has a vibrant, yet casual culture, much like Silicon Valley. Our business strategy calls for excellence in education, research, and service and we take on these missions within an extremely collaborative, creative and diverse environment. Although much our research, program offerings and accomplishments are more formal, we work towards our goals with a welcoming and friendly attitude, and an entrepreneurial spirit. Like the successful startups of Silicon Valley, SEAS is making amazing things happen in the most unexpected ways.
Our school currently embodies eight departments. In order to ensure all eight departments are represented and that our color strategy is elastic enough for future expansion, we worked through the department colors first. Below is the school level (brand extension level) colors that represent our mood and tone, as well as our departments:
Hayes Hall White
Each department within the school has a unique mood and tone. For example, the Department of Civil, Structural and Environmental Engineering has a natural feel so we brought in earthy colors like greens and blues. The Department of Industrial and Systems Engineering has a more metallic feel with bronzes and grays. Electrical Engineering has a powerful feel with yellows and blues. To see all department (sub brand) color palettes, see the School of Engineering and Applied Sciences Web Color Strategy below.
Department colors have been vetted and approved by all SEAS department chairs.
Additional information about the UB color palette can be found on the UB Identity and Brand website, including color palette downloads, color ratios, and accessible text and color combinations.
All school and department level websites will utilize a blue header in the CMS. Centers, institutes and any other SEAS-related websites will be encouraged to use white headers, but it will ultimately be up to each website owner to decide. See examples below.
For website background images, we will utilize more simplistic patterns, if any. We want to keep clean lines and encourage the increased use of white space. Patterns, if used on the web, should be limited to 1a, 1b, 3a and 3b.
Whether still or moving, images are a powerful visual asset for helping us tell the rich, full story that is UB.
The school can assist in arranging professional photography and/or providing in-house photographers. If you have an event you would like photographed, submit your request to the SEAS Office of Communications at email@example.com
Photos can also be used from the SEAS and UB photo databases.
Please include the statement below for events where there will be a photographer. This includes (but is not limited to) confirmation emails to participants who register online, program booklets/schedule of events, and other print or electronic communications to participants as appropriate. In addition, for large events, consider including a sign at the event.
The University at Buffalo will occasionally have a photographer at events such as the one for which you are registered. Please be advised that UB may use photographs taken during events for publication in print and online, including social media. Please alert the photographer at the event should you not wish to have your photograph taken.
Check out the Brand Photography Collections in UB's Photo Database. This is a great guide for choosing photos that align with the UB brand!
Tell the full story with wide, medium, and close up images. Be patient and wait for emotion and moments. Every event has a beginning, middle, and end. Try to capture the entire story.
Did you know about 17% of the university's student body is international? UB is in the top 1% of U.S. institutions for number of international scholars. International faculty and staff are a large and important part of our diverse engineering and science community. The guide and presentations below provide tips and tactics you can use to improve your communication to our diverse international audiences.
A consolidated guide to writing and designing for the brand.
Integrating the brand throughout the university's physical spaces will help us create a cohesive look and make a memorable impression on students, faculty, staff and visitors.