Zhaohui (Jeff) Zheng.

Zhaohui (Jeff) Zheng

Founder and CEO of Particle Media Inc.

Contact Information


Dr. Zhaohui Zheng, UB CSE PhD'2008, is currently the Founder and CEO of Particle Media Inc., a Silicon Valley based high-tech startup dedicated for building next generation content distribution platform. Prior to Particle Media Inc., Dr. Zheng founded Yidian Inc. in Beijing around end of 2011 and has been its CEO until April 2015.  He has built Yidian from the scratch into a billion dollar company and one of the top 3 news readers in China with more than 230M active users.  Before he built the two startups, Dr. Zheng was the founding head of Yahoo! Labs in China and a key member of Yahoo Labs Leadership team.  His lab is responsible for algorithm improvements on Yahoo's existing core products and science driven product innovations in the areas of search, media, advertising, and mobile.  Even earlier, Dr. Zheng was senior director of Yahoo U.S. and head of relevance sciences in charge of Yahoo search relevance and content personalization worldwide.  He received his bachelor's, master's, and Ph.D. degrees from Tsinghua, Institute of Automation Chinese Academy of Sciences, and SUNY Buffalo respectively.  He was certificated as Beijing high-calibrater talents from overseas and Beijing municipal government distinguished expert in 2012. 


PhD Computer Science, University at Buffalo, The State University of New York, 2008