UB has begun telling its story world- wide in a more compelling
and cohesive way with the launch of a new identity and brand
strategy for the institution.
The new strategy features two key components, both of which
resulted from a year-long process involving the expertise and input
of thousands of alumni, students, faculty, staff, prospective
students and community members.
The first is a brand framework that conveys UB’s
distinctiveness. Based around a concept called “Here is
How,” it presents UB as an extraordinary university in an
extraordinary city – an institution that represents not only
a place, but also a unique way of getting things done.
The second is to align all of UB's schools and institutes under
one official name, the University at Buffalo, with the interlocking
UB as the official university logo. The State University of New
York will continue to be a major part of the university’s
name, particularly for international markets where the SUNY name is
widely known and valued.
The Division of Athletics and all UB athletics teams will use
“UB” and “Buffalo” as their primary
identities. Athletics is introducing a new spirit mark for the UB
Bulls and will use the tagline “New York’s Public
Powerhouse” to emphasize UB’s strength in New York
State and its stature as one of the nation’s leading public
The university will align the “Here is How”
framework throughout the university in the coming years.