Logos and Lockups

University Logo and Marks

The UB academic brand uses several important marks, including our logo. Each has a specific role in representing the university.

Our Brand Extension: School of Engineering and Applied Sciences

Brand extensions are core entities that directly support and further the university’s mission. They are highly visible and must always be tied directly to the master brand lockup, to reinforce and elevate the strength of the brand.

Complete the Brand Extension Request form to download the SEAS brand extension lockup. Once completed, you will immediately be sent to a page where you can download your brand extension lockup. The SEAS Office of Communications will be notified and if you need help, we can assist you with any use-related questions that you may have.

EXAMPLE:
Please Note

After you complete the form, you will be taken to a web page with downloads for all of UB's schools. Click on "School of Engineering and Applied Sciences" and then you will see the download button for "Print and Digital."

Our Sub-Brands: Departments, Offices, Centers and Institutes

Sub-brands are entities directly connected to one or more brand extensions. They reinforce and further the mission of the university and rely on the master brand to enhance their reputation.


Complete the Sub-Brand Request Form to download all SEAS sub-brand lockups. Once completed, you will immediately be sent to a page where you can download your sub-brand lockup. The SEAS Office of Communications will be notified and if you need help, we can assist you with any use-related questions that you may have.
Please Note

After you complete the form, you will be taken to a web page with downloads for all of UB's schools. Click on "School of Engineering and Applied Sciences" and then you will see the download button for "Print and Digital."