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University at Buffalo - Identity and Brand - University at Buffalo Skip to Content
Here is how we tell our story, together
Branding Quick Guide

This 8-page primer contains basic info on writing headlines, choosing photos, creating patterns and more, including specific guidance on where to find more detailed information on the branding website. Keep a copy on your desk as a handy reference guide. | DOWNLOAD

Color Palette

Official Typefaces

Photos and Video

Graphic Elements

What’s New

Review the environmental guidelines to help you bring the brand into physical spaces.

Environmental Brand Guidelines>
“We are who we choose to be. With our new branding, UB chooses to lead.”
E. Bruce Pitman, Professor
Department of Materials Design and Innovation